Do you know that just an ounce of pre-production effort can save you from a lot of pain? Of the three main video production phases, pre-production, production, and post-production, the first one takes a while. And this is where you must invest your time.
Decisions during this stage cascade throughout the assignment. It determines the length and types of editing required.
From the very moment you begrudgingly hit the Snooze button to the moment you end your day, video content is something you do not get rid of.
It’s all there on YouTube, social media, Netflix, Facebook Live, and news websites. Remember the business advice by Stephen Covey – “First things First.” Failing to follow a proper planning procedure might not bring success.
If you are really serious about succeeding with a video project and making it Hollywood grade, then follow these 7 steps below:
First Things First – Define the Ultimate Business Objective
Consider answering these questions first:
- How will you drive traffic to your landing page?
- How will you influence significant decision-makers in the industry?
- How will you raise awareness about a new product?
- How will you motivate consumers to buy your service or product?
- How will you help prospects and customers in solving their problems?
- How will you showcase your agency as being environmentally-conscious?
- How will you educate the target audience about crucial problems affecting the industry?
- How will you drive prospects to the trade shows your company will be participating in?
The list goes on and on. What’s more important here is having a business objective that matches a measurable business result.
Coming up with a proper business objective can help you focus on the results. Lagging in clear focus is one of the main reasons why video ads fail.
Knowing the Target Audience Is Key
To market is to communicate the exclusive value of a service or product to specific audiences. Of course, you might not be having a strong customer base like Google, but you can always work on it.
You will have a narrowly defined customer base that can benefit from the services or the products you are dealing with. You need to know your prospects and customers.
Once you are done with this, you can develop a differentiated message that resonates with your specific audience. Traversing on this path requires courage and research.
Both are necessary for narrowing down the personas of individuals with good chances of buying your product. Try understanding the biases, preferences, and requirements of your audience.
Never Go Hay Way
Yeah, you got that right! You ought to stick to your product or brand. Avoid creating things your target audience does not expect from you. Will you ever expect a beauty product company selling a car? No, right?
It’s a good idea to use the best video editor for YouTube as it will help you create videos that follow your brand’s voice. Do not forget, brand colors and imagery should be in line with the products you are providing.
You already possess a customer profile. The only thing left is applying the same. Sticking to your product or brand will help you create videos that are attractive to the audience.
When It Is About the Budget, How can You Forget the Budget Itself?
How can you even think of working without a budget when it’s the budget that plays the leading role? Yes, video productions are expensive, but you can make them cost-effective by using a YouTube intro maker.
No matter what your project’s requirements are, this solution will help you avoid stressing your company’s finances.
It will not just help keep the budget at its place but will also guide the production procedure. This further helps in managing the expectations of the audiences.
Creative Briefs Are Important
Next, working on a creative brief is important. It offers an overview of the video assignment for all involved. The brief outlines the project strategy along with details like project objectives, description, primary message, and target audience.
Each video should have a creative brief. It works as an essential reference and covers the pre-production stage. It is a rapid-fire round where ideas keep generating randomly.
But make sure to keep referring back so that you are on the path towards meeting your objectives.
Keeping the Video Script in Mind Is Imperative
It is not just the video script that you need to work on but also on creating an engaging one. Do away with formal protocols and language. Instead, be focused on creating something more interesting and catchy.
Critique and review the script as well so as to ensure the message is put forward clearly. Once this is done, you can finalize the content. Your video doesn’t need to have a voice. You can make it compelling, and it will deliver a powerful message.
Stay away from changing the script during the production stage. This might break your budget, resulting in extra expenses.
Take Just 8 Seconds to Get to the Main Point
Yes, you got it right! Eight seconds is the average attention span of online users. So, make sure your message is out and clear within this time. Remember, you will not get a second chance.
Of course, this will be a creative challenge where you will have to make the best of your video content. Being brief within the few first seconds will help you grab success forever. Timing is important, and bringing people to watch your video within the shortest time is half the work done.
Fully Prepared? Start with the Production!
If you have followed the steps mentioned above appropriately, nothing can stop you from getting to the production stage. You can do it with a bit of planning, focus, as well as time.
Remember, you have the potential to create engaging video content. But success comes only when you are prepared for the ups and the downs. Working on the pre-production steps confidently will help you get on with the production stage.
Have a bit of patience and focus, and you can get going with your Hollywood grade video in no time!